(OTCBB:GNAU) General Automotive Co. just released some important news.

M2 PRESSWIRE-2 September 2008-Stockwire.com: (OTCBB:GNAU) General Automotive Co. just released some important news.(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:02092008

(OTCBB:GNAU) General Automotive Co.- General Automotive Announces Joint Venture Operating Terms

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Tuesday September 2, 7:45 am ET Acquisition Focused Automotive Company and Notable Ceramics Research Firm Join Forces in Automotive Fuel Cell and Sensor Technology Venture

ORLANDO, Fla.-General Automotive Company , a North American provider of parts, accessories and advanced technology for the automotive industry, announces the operating agreement terms for their newly created joint venture named Advanced Composite Technology, LLC , per the Company?s recent 8-K filing denoting such in regard to its definitive agreement with SenCer, Inc.

General Automotive and SenCer recently formed the ACT joint venture to develop, commercialize and market SenCer?s groundbreaking UltraTemp? ceramic composite materials for accelerating the development of energy-efficient, environmentally friendly fuel cell technologies.

The joint venture also intends to advance the development and commercialization of next-generation oxygen sensors, which represent a significant part of the Company?s current business, which generated total annual revenues of $15.3 million in 2007.

ACT?s groundbreaking technology solves the two most persistent problems in fuel cell design; cost and durability, by replacing expensive platinum conductors with co-fired proprietary ceramic conductive layers. The technology will also enable the design of more sophisticated oxygen sensors to help maximize fuel economy and minimize exhaust emissions for motor vehicles worldwide.

General Automotive President and CEO Joseph DeFrancisci commented, ?Backed by extensive field test data supporting remarkable thermal properties and the bonding relationship with engineered oxide, conductive metals and ceramics coatings from SenCer?s breakthrough technology UltraTemp?; we believe this new joint venture will accelerate commercial development of potential industry-changing devices in the automotive sensor and fuel cell technology markets globally.?

Joint Venture Operating Terms with Commercial Viability Timeline

On July 22, 2008, General Automotive Company and SenCer, Inc. entered into an Operating Agreement which sets forth the regulations, terms and conditions under which Advanced Composite Technology, LLC , the Joint Venture will be operated.

The Operating Agreement provides that GAC and SenCer shall each hold 50% membership interests in the Joint Venture. Initially, GAC shall contribute services and incur such costs and expenses as it shall deem necessary to determine the commercial viability of the Joint Venture?s business, of which services have an agreed-upon value of $200,000.

Profile for General Automotive Co.

General Automotive Company provides original equipment and aftermarket automotive parts, mobile electronics, and related automotive products in the United States and internationally. The company primarily co-manufactures and supplies DVD players, monitors, back up camera systems, iPod holders, and other products and accessories. It also offers a suite of automotive engine management parts. General Automotive Company serves auto manufacturers, vehicle processing centers, and distributors through its own sales force, independent sales representatives, and independent distributors. It has a joint venture agreement with SenCer, Inc. to develop, commercialize, and market SenCer's groundbreaking U...

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