Analog Analytics Offers 'Bigger Better Deal' Solution to Wick Communication's Anchorage Press

Wireless News
05-05-2011
Analog Analytics Offers 'Bigger Better Deal' Solution to Wick Communication's Anchorage Press
Type: News

Analog Analytics, provider of the Bigger Better Deal solution for local publishers and broadcasters, announced it is providing its Bigger Better Deal to the Anchorage Press, a weekly paper in Anchorage, Alaska.

Analog Analytics' Bigger Better Deal white label deals solution is an evolution of traditional advertising. With the Bigger Better Deal publishers offer their own daily deals powered by Analog Analytics' software, allowing them to generate immediate consumer- based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with analytics and patent-pending software. The daily deal model offers consumer's deals from local businesses, while allowing broadcasters and publishers like the Anchorage Press to receive revenue before goods or services are delivered.
"With the Bigger Better Deal our clients earn immediate consumer- generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for the Anchorage Press, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics daily deal platform drives the Anchorage Press's Bigger Better Deals with a branded solution customized for their markets. The Anchorage Press uses their existing sales teams to source great deals from local advertisers to compliment a range of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's websites, generating increased conversions and revenue.

Analog Analytics is a provider of coupons, deal certificates and Bigger Better Deal solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide.

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